NEW DELHI: The third edition of the Indian Premier League, which was more in the news for non-cricketing reasons, has been a big hit for Google India. Google's subsidiary YouTube carried the league's 60 matches live around the world, except in the United States, the first time the company has broadcast a major sporting event. About 50 million viewers tuned in to YouTube's IPL channel, 25% more than Google executives said they expected when they signed the deal in January. Approximately 40% of...
Full Story: The Times of India
